There was a time in gothic Barcelona, where thousands of superheroes are highly demanded to work for tech giants.

Superheroes are approached by head hunters and scammers, who give them empty promises and keep breaking their trust. They are hiding in schools and groups for talented minds, feeling lost and afraid. Superheroes have so many options but without a clear vision which one to choose from.

They have the hope to finally find the company to trust.

 Among the chaos, there is one company that wants to do things differently by targeting  super talented minds and foster the culture of true talent acquisition.


In those dark times, 4 brave design thinkers emerge. They want to understand the superheroes market and help this company to find the most talented superheroes in gothic Barcelona to join the NetSuite Power League.

These design thinkers are the face of LYNKO,  a company that fulfils intentions:



LYNKO has decided to help NetSuiteAn IT company that was founded in 1998. NetSuite is the pioneer in development of cloud business software. It’s software is used by more than 30k organizations including GoPro, AirBnB, Spotify and HyperloopOne.

Offices are distributed across the world, even though the main focus of this research project is on Barcelona office specializing in order management solutions. It started as an acquisition of the product Order Motion in 2013 and from the initial 7 people it grew to 40+ over the years. 2016 was the most significant for the whole office.

It experienced massive growth of 51% and on top of that, members of the office started spreading the word via conferences, meetups, hackathons, etc. At the end of year, Oracle acquired NetSuite and the adventure begins…..


The challenge lies on high demands from hiring managers, who are eager to  bring people with the right mindset, social skills and culture fit that is almost like searching for an extended family member.

Bringing in a “rotten apple” could mean the decrease of morale for the rest of the group. Decision makers are working hard on preventing such situation. Currently, the company is still growing and requires more super heroes to be part of the team. During this process, LYNKO was given a mission and they set on their quest….

Picture5The mission contains 2 specific goals from Radka, EMEA recruitment leader of NetSuite, based in Czech Republic: She asked LYNKO to:

  •    Create persona for 5 profiles: Technical Writer, Developer, Quality Assurance            Engineer , Product Owner and UX designer
  •    Design an effective hiring process

However… LYNKO realized that these personas should follow the company’s requirements while analyzing the current job market. Using design thinking framework, LYNKO modified the mission by creating empathy between the superheroes and NetSuite.



LYNKO will implement design thinking to produce a strategy that is focused on the market and the superhero’s profiles and needs. Then, LYNKO matches those profiles with the company’s requirements, through an effective and engaging candidate experience.


For the mission, the team will implement strategies of time organization using:

  • Gantt Chart for timeline management
  • Trello and Google Drive for team communication
  • WebEx for client communication
  • WhatsApp

Some of the methods  and channels:

  • Research
  • User Journey
  • Interviews
  • Survey
  • Video
  • Workshops
  • Activities
  • Conventions
  • Pilot sessions
  • Testing
  • Prototyping

Picture9Picture10In order to create the structure and strategy for the mission,  LYNKO is on the quest to identify their stakeholders: candidates, companies, universities, legal entities, employees and social channels.

With the following criteria:

  • Cost
  • Relevance
  • Time

To make hiring process more efficient, the company requires relevant superheroes, so they won’t spend too much time = money on interviewing irrelevant superheroes.


The path to follow is to frame around a complete research and understanding of the current market and superheroes. All this process, will be follow by using the channels in order to attract attention from these candidates.(like honey to bees) (making NetSuite desirable).

The purpose is to make them feel that working with NetSuite is the best option. Based on that, LYNKO will create the personas to fit the 5 requested positions for NetSuite. The hiring process will be a co-creation with the NetSuite, in order to guarantee a fun and efficient experience for both parties. In the end,  5 new amazing superheroes will join the NetSuite Team.


To start this adventure of seeking the best superheroes out there,

LYNKO needs to answer these questions

  • Where can we find these superheroes in Barcelona?
  • What are their needs, lifestyle, goals, expectations?
  • Why do they stay or leave Barcelona?
  • Who and what are the competitors offering?
  • What are the standard compensation packages?
  • What are the current hiring process trends?
  • What is NetSuite’s current hiring process?




After setting our team and knowing what we want as a group and for the project, it is time to get creative and come up with a name that represent us as individuals and as a group, the motto, logo and roles.

We had a clear idea that our purpose is to grow together both at a personal and professional level. The only way to do that is simply putting our hands together and work hard. So with than intention we started thinking about words that reflects unity.

  • GIEO
  • AGYO
  • KLEY
  • UNUM
  • LINK

MAOKO : HANDS (shona zimbabwe)

At the end LYNKO was born with the fusion of words and the idea of using brackets to connect us.


FULFILLING INTENTIONS, because we ant to connect us, ideas and clients from the beginning of an idea to the full development of it



The process was basically with the same intention and idea to connect each other. Playing with different fonts and colors we ended up with a dark blue and orange that represent trust and loyalty.



One of our members, Ondrej is currently working with NetSuite who is going to be our client for this semester. We will be having a meeting with them to kick off the project.


LYNKO started as a group of 4 strangers from different countries.

  • Ondrej is from Czech Republic and has Master’s in Economy focus on HR. (LinkedIN)
  • Amournit is from Thailand and is a Design Engineer performed line products. (LinkedIN)
  • Milé is from Colombia and is an Architect/Interior designer. (LinkedIN)
  • Jean Nie is from Singapore and is a Creative Technologist/Art director (LinkedIN)

All begun with a deep concern about how all of us will work and interact together for the rest of the semester. After the rest of the teams were set up, we ended up together and starting from scratch. It was a long 30 minutes of questions about our life in Barcelona, backgrounds and most of all, our goals and perspectives of the class.

The following activity was to create a TEAM CANVAS. The main goal of this canvas is to put us all into the same page of goals, purpose and responsibilities for each individual and the group in general.

Almost immediately after the activity started, we recognized so many things in common and we were kind of reflecting into each others personality and needs. We recognized our bound is to work together and grow together, complementing each other with our own set of skills and knowledge. That despite the fact we are different from different backgrounds, personality and goals in life, we all agreed in work as a team bringing the best of each of us and inspiring, learning and growing together.

Here is a brief of the canvas so each of us can have it in mind all the time and come back here to remind us the purpose of the project and the team.